Services
Four services, a single success criterion
Each service addresses a specific moment in the product cycle: discovering the problem, designing the solution, validating the hypothesis and deciding the direction. They can be hired individually or as a complete sequence.
- Format
- Remote, worldwide
- Typical timeline
- 2 to 12 weeks
- Base
- Fortaleza, Brazil
- Response
- Within 2 business days
Service list
- 01
Discovery Sprint
Research, analysis and opportunity mapping. We identify what is holding back growth and conversion before you invest in development.
- Competitive benchmarking with a read on industry patterns
- Interviews with stakeholders and real users
- Usability diagnosis based on Nielsen's 10 heuristics
- 02
Product Design
Wireframes, prototypes and design systems focused on conversion. Every screen is designed with intent: clear hierarchy, intuitive flow, zero noise.
- Low and high fidelity wireframes with the rationale behind each decision
- Interactive prototypes ready for user testing
- Scalable design system with tokens, components and states
- 03
Continuous Validation
Usability testing, metrics and evidence-based iteration. We don't deliver and disappear. We measure impact, learn and adjust.
- Moderated tests with real users and a documented script
- Analysis of conversion, retention and NPS metrics
- Reports with actionable, prioritized recommendations
- 04
Strategic Consulting
Product positioning, roadmap and strategic direction. For founders and PMs who need clarity before scaling.
- Value proposition definition backed by evidence
- Roadmap driven by business outcomes, with a metric for each initiative
- Strategic direction based on impact, including what to stop doing
Method
We don't design on guesswork.
Every design decision is backed by validated heuristics, behavioral data and clear business goals.
- Step 01
Diagnosis
We understand the real problem before proposing a solution.
We analyze behavioral data, interview stakeholders and map where the product loses users. This stage ends when the problem is described specifically enough to be refuted.
- Step 02
Strategy
We define the path and what stays out.
We identify the highest-impact opportunities and turn them into a roadmap you can execute. Prioritizing means choosing, and choosing means saying no. Each initiative carries the metric that will judge it.
- Step 03
Design
We design with intent, never for decoration.
Wireframes, prototypes and design system. Every element exists to convert, retain or reduce cognitive effort. Anything that serves none of these purposes comes off the screen.
- Step 04
Validation
We test before we build.
Moderated sessions with users who match the real profile confirm or refute the hypothesis before any development cost. Finding a mistake in the prototype costs a fraction of finding it in production.
- Step 05
Iteration
We measure impact and refine.
We track metrics after launch and turn the results into the next cycle. What we learn is recorded in the process, not left in the memory of whoever took part.
Next step
Not sure which service fits your case?
Describe the context and we'll point you to the most efficient entry point. Most of the time it's the Discovery Sprint, but not always.