Cases
Projects where the method was applied
Every project starts from a specific business problem. What changes from one to the next is the domain and the constraint, never the decision criteria. Below: the real problem, the approach we chose and why we chose it.
- Projects
- 5 published
- Sectors
- Consumer, retail, healthcare, B2B
- Scope
- Design and development
- Format
- Remote, worldwide
Case study list
- Small business management2026
Giro
Heuristik's own SaaS that tells a small business whether the month turned a profit. Sales are logged in the dashboard or in a WhatsApp message, and Giro does the math.
- Entries made via WhatsApp
- 79%Entries made via WhatsApp
- Assistant interactions in 30 days
- 241Assistant interactions in 30 days
- Businesses with an account
- 8Businesses with an account
- Sports events2026
NovoTicket
A full review of the platform that sells race registrations across Brazil, from the runner's cart to the race organizer's dashboard.
- Issues mapped
- 38Issues mapped
- Tasks written
- 21Tasks written
- Quick wins prioritized
- 7Quick wins prioritized
- Beauty subscription2026
HairClub Brasil
A beauty subscription platform designed for two audiences at once: the people who subscribe to a plan and the partner salons that serve them.
- Journeys mapped
- 2Journeys mapped
- Plans redesigned
- 4Plans redesigned
- Pricing survey respondents
- 26Pricing survey respondents
- Conscious consumption2026
Vida Sem Teste
An open platform that answers in seconds a question that used to take half an hour of research: does this brand test on animals?
- Public, auditable code
- OpenPublic, auditable code
- Distance to the answer
- 1 searchDistance to the answer
- WCAG 2.1 compliance
- AAWCAG 2.1 compliance
- Internal project2026
Heuristik
An internal B2B prospecting system with AI classification and a weekly learning cycle. Built to prove the method before selling it.
- Flows in production
- 4Flows in production
- Pipeline stages tracked
- 15Pipeline stages tracked
- Automated learning cycle
- WeeklyAutomated learning cycle
Next step
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