Conscious consumption / 2026
Vida Sem Teste: turning scattered data into purchase decisions
An open platform that answers in seconds a question that used to take half an hour of research: does this brand test on animals?
- Client
- Vida Sem Teste
- Services
- Discovery, Product Design, Design System, Development
- Timeline
- Ongoing project
- Industry
- Conscious consumption
The challenge
The problem, stated precisely
Information about animal testing exists, but it's scattered across certification bodies, corporate websites and volunteer-maintained lists, with criteria that don't line up. A shopper who wants to decide in the supermarket aisle has no time to reconcile three conflicting sources. The problem wasn't a lack of data, it was a lack of architecture.
Approach
The decisions that shaped the project
Every decision below had an alternative that was discarded. Recording the why is what makes the reasoning reusable in another context.
- 01
Model trust, not just data
Instead of a binary seal that hides uncertainty, we defined a trust score that exposes the strength of the evidence behind each classification. Users see not only the brand's status, but how far that status can be trusted and why.
- 02
Reduce the lookup to a single gesture
The main flow was designed to end in one search and one read. Everything that didn't serve that path, including features that seemed like good ideas, stayed out of the first version.
- 03
System before screens
Brand cards, status states and score scales were defined as components with their own rules before the screens were finalized. Consistency became a result of structure, not of manual review.
Solution
What was built
A public, open source platform where every brand has a verifiable status, a trust score and a record of where the information came from. The content architecture allows growth from dozens to thousands of brands without redesigning navigation.
Stack
- Next.js
- TypeScript
- Prisma
- PostgreSQL
- Tailwind CSS
- Public, auditable code
- OpenPublic, auditable code
- Distance to the answer
- 1 searchDistance to the answer
- WCAG 2.1 compliance
- AAWCAG 2.1 compliance
Result
The product delivers the answer in one interaction and shows the trail of evidence to anyone who wants to check. The decision to expose the level of confidence, instead of hiding uncertainty behind a seal, is what sustains the platform's credibility.
Services applied
What was hired in this project
- 01
Discovery Sprint
Research, analysis and opportunity mapping. We identify what is holding back growth and conversion before you invest in development.
- 02
Product Design
Wireframes, prototypes and design systems focused on conversion. Every screen is designed with intent: clear hierarchy, intuitive flow, zero noise.
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Next step
Your product is losing users somewhere. The question is where.
Describe the context and we get back to you within 2 business days with an initial read of the problem. If Heuristik is not the right fit for your case, we tell you on the first call.